MediaPost Publications Utah House Passes Bill To Bar Using Rival Trademarks In Ads 03/09/2009

MediaPost Publications Utah House Passes Bill To Bar Using Rival Trademarks In Ads 03/09/2009: "Utah House Passes Bill To Bar Using Rival Trademarks In Ads"

I'm very new to PPC marketing and I must admit, I'm struggling. I've been working at it for 2 months now and have yet to find the elusive "golden nugget". Being the very determined woman that I am, I'm not ready to throw in the towel. In an effort to make progress, I've been doing some research and I found this article that I thought was rather interesting. Check it out.

The whole trademark issue has been a bugger for me. I've read some legal advice and sought opinions. I'm not a lawyer, and heaven knows I'm a newbie to this industry, but after giving it serious thought, I've come to a conclusion. Take it for what it's worth and remember, it's just an opinion (and not a terribly informed one at that). And you know what they say about opinions!

Brick-and-mortar stores are permitted to advertise using brand and trademarked names - how else are you supposed to know what they sell? The question consumers ask is can I get a better deal at Best Buy or Fry's? So what's the big beef about using them as keywords and in Internet search ads. In my opinion (see above disclaimer), it's more deceptive to try to be "creative" and coy about what we're marketing in our search (Google, Yahoo, MSN etc.) ads. And it's not cost-efficient. Just let us say what we're advertising and make it easier and less frustrating for the consumer as well. If someone is looking specifically for an iPod don't make them click on endless generic ads for mp3 players.

Of course, this will affect bids but isn't that what capitalism and the free market is all about?